The 1st World Tourism Forum Lucerne attracted more than 130 decision-makers of the global tourism industry. In plenary sessions, workshops, panel discussions, a world café and many networking breaks, the participants discussed future challenges and strategies for their industry. Instead of analysing the reasons of the current crisis, the focus of the forum lay on new ideas and solutions in the long term. According to the results of the presentations and the discussions, the tourism industry must become more sustainable in the future. Also, the whole industry will be influenced more strongly by the mobility in the future.